AppsFlyer — Mobile Attribution & Marketing Analytics

AppsFlyer is a mobile attribution and marketing analytics platform for mobile-first businesses and growth marketers

AppsFlyer is a mobile measurement and marketing analytics platform that focuses on attribution and customer lifetime value. It is designed for mobile app owners and growth marketers who need to track where their users are coming from across diverse digital channels. By using this platform, businesses can identify which ad campaigns drive the most valuable installs while ensuring compliance with global privacy standards. The platform provides a suite of tools including deep linking, fraud protection, and predictive analytics to forecast future user behavior. AppsFlyer uses machine learning algorithms to detect fraudulent activity in real-time, preventing wasted ad spend on bot traffic. Business owners can view unified data from both iOS and Android platforms in a single dashboard to compare performance accurately. Integrating these insights via surfai.app allows teams to streamline their marketing stack for 2026. The software also includes specialized features for SKAdNetwork and privacy-centric measurement to adapt to changing mobile ecosystem requirements. These capabilities help brands maintain high conversion rates and improve user retention through personalized deep-link journeys. A free tier is available for startups and small apps, while scaling businesses can opt for usage-based plans or custom enterprise agreements.

• Pricing: freemium

Specifications

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