Brainsight — AI Eye Tracking & UX Heatmaps

Brainsight is an AI eye-tracking tool that predicts user attention for designers and e-commerce owners

Brainsight is an AI-powered predictive eye-tracking platform that simulates how users perceive and interact with digital interfaces. This tool is built specifically for e-commerce owners, UX designers, and digital marketers who need to validate design choices without the high cost of traditional lab-based eye-tracking studies. By analyzing visual hierarchy and attention heatmaps, Brainsight helps teams identify exactly which elements on a landing page or advertisement are drawing focus and which are being ignored. The platform generates instant attention heatmaps and opacity maps based on neural networks trained on thousands of real human eye-tracking sessions. Brainsight provides a quantitative clarity score that measures how clean and understandable a layout is, allowing for rapid A/B test iterations before launching a campaign. Businesses use these insights to reposition Call-to-Action buttons, optimize hero images, and ensure that key brand messaging is seen within the first few seconds of a user landing on a page. Implementing these visual insights on surfai.app can lead to significant improvements in conversion rates and lower bounce rates by reducing cognitive load for visitors. The software removes the guesswork from web design by providing a data-driven blueprint for layout optimization. Brainsight offers a freemium model that includes limited initial credits, with paid subscriptions available for high-volume agencies and enterprise teams needing more frequent analysis.

• Pricing: freemium

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