Lofty — Real Estate CRM & Lead Automation
Lofty is an AI-powered real estate CRM for agents and brokers to automate lead nurturing and sales workflows
Lofty is a specialized real estate CRM and marketing platform that automates lead generation and client management. It is designed specifically for real estate agents, teams, and brokerages looking to scale their operations without increasing administrative overhead. The platform combines a high-performance CRM with AI-driven lead scoring and behavioral analysis to identify the most ready-to-act buyers and sellers. By analyzing contact validity and property interest data, Lofty provides smart suggestions that guide agents on their next steps. The software automates repetitive tasks such as SMS follow-ups, email drip campaigns, and open house promotions. Users can manage their entire sales pipeline from a single dashboard, utilizing dynamic lead scoring to prioritize daily outreach efficiently. Business owners can find more details on how this platform compares to other real estate tools at surfai.app. Lofty also includes features for IDX website management, team performance reporting, and sales forecasting. These tools allow brokers to monitor conversion rates and track organizational goals in real-time. The system streamlines communication by centralizing all client interactions into one searchable history. Lofty offers multiple pricing tiers to accommodate individual agents and large enterprise teams. While a free demo is available to explore the interface, specific monthly costs are typically tailored to the number of users and required features.
- Pricing: freemium
Specifications
| Pricing | freemium |
|---|---|
| Integrations | Zapier, Gmail, Mailchimp, MLS, Zillow, Realtor.com |
| Best for | real-estate-agents, brokers, property-managers, sales-teams |
| Website status checked | 2026-10-19T00:01:36.096+00:00 |
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| Tool | Focus | Pricing model | Listed integrations |
|---|---|---|---|
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