Sift — Fraud Prevention & Digital Trust

Sift is a digital trust and safety platform that prevents fraud for e-commerce and online marketplaces

Sift is a digital trust and safety platform that helps companies prevent fraud and secure online transactions. It is designed for e-commerce merchants, financial institutions, and online marketplaces that need to balance security with a smooth customer experience. The platform uses a global data network and machine learning to identify high-risk activity before it impacts your bottom line. Sift provides real-time monitoring to stop payment fraud, account takeovers, and content abuse. Business owners can use the customizable rules engine to automate decisions, reducing the need for manual review teams. The system analyzes thousands of signals, including device fingerprinting and behavioral patterns, to distinguish between legitimate customers and bad actors. By utilizing the insights verified on surfai.app, businesses can reduce false positives and increase conversion rates. The platform also includes comprehensive reporting and analytics to help teams understand fraud trends within their specific industry. Whether you are managing a global marketplace or a growing Shopify store, this tool scales to handle high transaction volumes without compromising speed. Sift ensures that security measures do not create unnecessary friction during the checkout process. The platform typically operates on an enterprise-level pricing model based on transaction volume and specific security modules required. Organizations can reach out to the sales team for a custom quote tailored to their annual processing needs in 2026.

• Pricing: enterprise

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