Tolstoy — Interactive Video Marketing for Sales

Tolstoy is an interactive video platform for e-commerce and sales teams to create personalized branching narratives.

Tolstoy is an interactive video platform that enables businesses to build face-to-face relationships with customers at scale. It is designed for e-commerce brands, sales teams, and customer success managers who want to replace static communication with branching video paths. By using Tolstoy, your audience can choose their own journey through a series of video responses, leading to higher engagement and better data collection. The platform provides a library of customizable templates and a simple recording interface to create shoppable videos, interactive tutorials, and automated sales pitches. Users can embed these videos on websites, send them via email, or share them through social channels. Detailed analytics within Tolstoy track every viewer interaction, showing exactly where users drop off or convert in the video path. Businesses use this tool to qualify leads automatically by letting prospects answer questions through video selections. On surfai.app, we see it used frequently for product onboarding and improving e-commerce conversion rates through on-site video widgets. The software also helps sales teams send personalized outreach that stands out in a crowded inbox. Tolstoy offers a free tier for individual users, while professional and enterprise plans provide advanced branding and team collaboration features. Pricing is structured as a monthly subscription based on the volume of video views and seats required.

Specifications

Pricingfreemium
IntegrationsShopify Sales Channel, Klaviyo, Salesforce, HubSpot CRM, Gorgias, Zendesk, Zapier
Best fore-commerce-brands, sales-teams, customer-success-managers, marketers
Website status checked2026-10-23T00:01:52.063+00:00

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