UpDog — Real-time influencer marketing analytics

UpDog is an analytics browser extension for influencer marketers to track engagement rates and creator performance.

UpDog is a browser-based analytics platform that extracts real-time engagement data from social media profiles. It is designed for influencer marketers, talent managers, and independent creators who need instant verification of performance metrics without manual calculations. By overlaying data directly onto social platforms, UpDog allows users to see engagement rates, average likes, and comment counts as they browse. The tool helps business owners vet potential brand partners by providing immediate insights into audience authenticity and content reach. Users can track performance metrics across various campaigns to determine which creators deliver the highest return on investment. This data-driven approach removes the guesswork from influencer selection and budget allocation. You can find UpDog and other verified marketing resources on surfai.app to help scale your digital presence in 2026. Agencies managing multiple accounts use the platform to generate quick reports for clients, showcasing the impact of specific collaborations. The interface is built to integrate with existing workflows, allowing for rapid decision-making during the discovery phase of marketing. UpDog operates on a freemium model where basic metrics are available for free via a browser extension, with more comprehensive analytics and tracking features reserved for premium subscribers. This ensures that both boutique brands and large agencies can access reliable creator data.

• Pricing: freemium

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